Persuasion: Reception and Responsibility

Persuasion: Reception and Responsibility

  • ISBN-13: 9780495567509
  • $775.43

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Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.

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